This was my pasion project for Devine. Within this project we could experiment and expand our knowledge/skills with different techniques. I choose to focus more on illustration and frame by frame animation.
The concept was to make a part of a campaign for Het Dierenthuisje. This is a non-profit animalshelter in Geel. Check out their website and support them! https://www.hetdierenthuisje.be
The idea was to spread this campaign through socialmedia platforms, where Instagram and Facebook were the main focus points. This campaing would as for support and make the people aware of the excistance of Het Dierenthuisje. I wanted to focus on the main 3 pilars for them: donations, adoptions and volunteerism.
With the main animation I want to grab the user’s attention and lead them to the Instagram page of Het Dierenthuisje. There I want to explain the 3 pillars to them and ask for action through individual posts.
As a nice extra I made reaction stickers for people to use in Messenger, Instagram, etc.
Main animation:
Mockups of the posts.
Reaction stickers:
